Growing an Online Garden
Do you want to create an online networking plan that works? In this post we’ll compare social networking to gardening and learn how to cultivate a fresh crop of new business and referral connections. Compare these two processes and see why the MET Group is a smart business choice (not just a fun one) that offers your Metrowest business perfect growing conditions, while teaching you the skills you’ll need in all areas of online development.
Gathering Gardening Tools
In gardening, you use traditional “offline” tools (shovel, rake, pitchfork, wheel barrel, hose, etc.) to save time, energy and money. With an online garden, the tools are different (computer, internet connection, website, blog, forums, social networks, etc.), but the growing process remains the same.
Choosing a Pot (or Spot) for Your Garden
To start a garden you need to find a growing area that’s ideal for planting. Some questions you may consider: Does it have the right sunlight or shade? Will it be protected from harsh elements? Should it be a flower bed or fenced in area? Online isn’t much different, you start by identifying sites that can help you reach desired results. Question might be: Which networks to join? Where to invest your time? What costs are involved? What level of involvement will produce the best results?
Prepping the Soil
To be a gardener, you need to be willing to get your hands dirty! When you’re starting a garden you have to aerate the ground, perhaps fertilize the soil. Before you can start networking online, you need similar prep work to establish a base area where your garden can thrive and grow (setting up email accounts, establishing business blog, creating a website).
Planting the Seeds
In gardening, you’re sowing tomorrow’s harvest. Don’t leave this to chance. You need to think about what will grow, given your soil/weather conditions and decide what to plant (annuals, perennials, herbs, flowers). With online, your plants are “the content you’ll be sharing” and the considerations include questions like: What type of content will it be (instructional articles, press releases, etc.), what information is going to provide the value needed to entice a steady growth of followers (audience interested in what you’re saying or selling; not just one time, but each time you publish content).
Weeding Your Garden
If you want a healthy garden, don’t avoid the weeds; they’ll suck the life out of your garden’s potential. It’s essential to invest time maintaining the health of your garden. The same is true online where the weeds are time-wasting distractions that impair the growth process. Building a garden is a learning process where each success leads to a new challenge. Not everything you try will work out; trial and error is par for the course. If you want to reap a valuable crop, don’t neglect the maintenance; active involvement will produce the best results.
Enjoying Success
Your garden’s first sign of healthy sprouts is a great indicator of the care and effort you’ve given the process. Online provides a similar indicator where the first signs of success come when people begin to “follow” you. This lets you know that your garden is taking shape and beginning to flourish with people who want to hear what you have to say; people who “find” you and choose to opt in is a sure sign that your online marketing garden is well underway.
Maintaining Moderation
Before you get too excited about success, there’s still more to consider. For example, a garden needs balance. Over planting or trying to grow too many varieties is a distraction that leads to a loss of focus. Ideally, grow enough to satisfy your needs (perhaps a bit more); overdoing it will leave you with a bunch of rotting tomatoes. Your online garden also needs balance. Avoid joining so many sites that you wind up stressed and uninterested. Losing desire in the growth of your garden will change its perceived value; a surefire way to fail. If you want your efforts to pay off, show followers your commitment; they’ll respond to your responsive consistency - without it, they quickly lose interest and move on.
Handling Failures
No matter how much effort you put into your garden, some plants die. Don’t get discouraged. It’s failures that teach and create reason to take on challenges and seek new ways to enhance the harvest. Not everything will go as planted. Don’t let fear to keep you from planting. If you want a successful garden, plant! Of course, your online gardening has the same challenges. For instance, losing followers who you’ve worked so hard cultivating can be disappointing. To grow beyond uncertainty, keep focused. Learn from mistakes and move on. Success comes through the repeated trying of new things; staying the course and working until you do get the results you want.
Dealing with Challenges
Challenges make us better gardeners. Unexpected problems (bugs, animal, wilting plants, excessive sun) lead us to find the new solutions that broaden our awareness. Having an online business strategy will pinpoint unproductive areas and help you find smarter tools (videos, online meetings, article writing, analytics, affiliate marketing) to get the job done.
Harvesting your Crop
A planned and well maintained garden will reward you with a great crop. As you cultivate your online garden community you’re building a whole new marketplace. While learning online marketing, you’re discovering smarter working tools that help grow your business. The reward for all your hard work; a healthy garden producing plants year after year!
Enjoying the Rewards
Success! You’re traditional garden is full grown. You’ve gained new awareness, mastered every challenge and now you get to enjoy your results! Give to neighbors - sell at a farm stand - feel the satisfaction of a job well done - experience the pride of creation! Your online garden creates similar opportunities: new clients - interested audience - improves service - new revenue streams - better content distribution - marketplace exposure…best of all you’ve implemented a smarter way to grow your business in today’s online world.
Considering Options
Keep in mind, the community-based MET Group is a powerful “free” plant to have in your online garden. Networking with other Metrowest business professionals who live and serve the same marketplace is excellent fertilizer for establishing your online marketing garden.
NO GARDEN = NO REWARD, NO CROP.